All Categories

All in the Family

8/12/2019

By Laura Renner

Many business owners start their business in pursuit of a better work/life balance. Why work for someone else when you can have the flexibility to set your own schedule and even work location? Yet, balancing family with work and life adds a layer of complexity.

Should you incorporate your life into your business?
The answer is a resounding yes! The days of keeping work and life separate are over. It is now the era of: do what works best for you. Finding balance between everything drives our success.

And if keeping your work and life separate works best for you, then by all means, do it! No judgment here.

TAKE THE TIME OFF!

8/5/2019

By Jenny Boyles

When you are a small business owner or solopreneur, you are married to your business. Your life and work are intertwined, especially if you are in the beginning stages of being self employed. For most, like myself, you work out of where you live which is awesome! But it can also mean that you never truly leave work. Yes, it means you can go the grocery at non-peak hours and work until midnight if you choose. But it also means that your definition of taking time off must be more concrete and defined.

See You in the Community!

7/29/2019

By Laura Renner

As a business owner, you have no doubt faced the loneliness that comes with running your own business. Even if you are surrounded by people, you take the journey of running a business alone.

Traversing the challenges of a small business by yourself can be tough. Decisions have bigger impacts when they affect not only the entire company, but your personal life and family. Plus there is typically less wiggle room for bad decisions.

Just like an employee relies on coworkers for camaraderie and for accomplishing tasks within a company, you need a team of fellow business owners to do the same.

Combining & Balancing Your Calendars

7/22/2019

By Laura Renner

As a business owner, your personal life intertwines with your professional one all the time. On the plus side, you have the freedom to take care of errands--like grocery shopping--during the day while everyone else is at work. On the down side, when it comes to delegating, some people uncomfortable with someone else knowing what personal tasks they are up to.

How can you have someone else book appointments for you if they cannot know when you have a doctor’s appointment or are picking up the kids?

Making a Statement Through Your Business

7/15/2019

By Laura Renner

There was a lot of hoopla in 2018 due to ads major corporations released, such as Nike’s ad featuring Colin Kaepernick and Pepsi’s ad featuring Kendall Jenner.

Sure, Nike’s Colin Kaepernick ad was controversial and appeared as if Nike was taking a side. However, how much of this stance is simply a marketing strategy versus Nike actually taking a side remains to be seen. Pepsi’s Kendall Jenner ad, on the other hand, came across as disingenuous and an obvious marketing attempt poorly executed.

Does Nike actually care about the social issues Kaepernick was trying to highlight? Or was it simply one of the largest market opportunities out there? Nike surely weighed a lot of variables: many in the millennial generation--the largest group of Americans--consider social responsibility when choosing where they shop and work. Indeed, social responsibility can boost sales and help with employee recruitment.

While large corporations choose their way forward, what are small businesses doing? Some more obvious ways include being a social enterprise or a certified B corp. But there are other ways your business can be socially responsible. For example, you can contribute a portion of revenue to and/or volunteer for causes you support.

The Inspiration Behind Small Businesses

7/8/2019

By Laura Renner

People start their own business for a variety of reasons.

Some grew up that way. Their parents may have been entrepreneurs or they started with a lemonade stand and never stopped. It is in their blood and they cannot think of anything else they would rather do.

Freedom Makers: Who We Are & How We Can Help Your Business

6/24/2019

By Jenny Boyles

When talking with potential clients, we hear time and time again that they love our structure and the virtual assistants we provide. It is our goal to provide excellent, customized service to small business owners, so that they can focus on their business rather than support tasks. Freedom Makers also aims to support military spouses and their families by creating a path to stable, uninterrupted employment and income.

Workcation

6/17/2019

By Laura Renner

As a small business owner, you may never take vacation. It can be hard, if not impossible, to shut down your business, even if just for a few days. If you can and are willing, great! There is nothing better than changing your scenery and routine to give you a refreshed perspective, energy, and rest.

If you cannot, consider taking what we call a Workcation. Travel somewhere, do work that cannot wait, and have fun otherwise. Here are some tips for taking a work-cation.

By Time or Task?

6/10/2019

By Jenny Boyles & Laura Renner

Hiring a virtual assistant requires some work that you must do up front to ensure a successful working relationship. When describing the work you want done and how you want it done, it is important to determine whether you are looking for time based work or task based work. Once you have determined your structure, your virtual assistant will know what is expected of them and, ultimately, your working relationship will be stronger.

On the Road Again: Tips for Mobile Working

6/3/2019

By Laura Renner

There is a lot of freedom to owning a business. You can hit the grocery mid-afternoon when there are no lines; you can get your nails done or schedule wellness appointments midday. There is also a lot more responsibility that comes with being a business owner versus an employee. You alone are on the hook for customer satisfaction and the viability of your business. Because of that, more and more business owners are running their business from their car, coffee shops, and waiting rooms. As technology has developed, working while on the road is becoming ever easier. Below are some tips and tools for working while away from your desk.

<<Previous

All in the Family

TAKE THE TIME OFF!

See You in the Community!

Combining & Balancing Your Calendars

Making a Statement Through Your Business

The Inspiration Behind Small Businesses

Freedom Makers: Who We Are & How We Can Help Your Business

Workcation

By Time or Task?

On the Road Again: Tips for Mobile Working

Archives

Categories

About Us

Connect with us

Services

Contact Us