Have you ever used the phrase, “feast or famine,” when talking about your business? Solo business owners oftentimes face this issue.
You go out and build your sales funnel, Then suddenly you are so busy doing the work for the clients you closed that you no longer have time to add to the funnel. Once you finish that work, you start over and go and build your sales funnel again. That gap between finishing the work and getting your next client is stressful. Cycling through feast or famine makes running a business even harder. You cannot predict your income and, during famine time, you worry about covering your bills. The uncertainty and unpredictability adds another level of stress to an already stressful situation.