If you have an online business you need to have an email list.
I have spent a lot of time listening to successful entrepreneurs talking about mistakes they made in their business, and a good majority of them have said, “I wish I would have started an email list sooner.”
We all know we don’t own our Instagram profiles or Facebook groups. People get locked out of their social media accounts all the time, and let’s not even get into how annoying the algorithms are. For instance, common social media engagement rates are around 5%!!!
However, with an email list, you get to communicate directly to your potential clients as the message gets put right in their inbox, which I bet they check multiple times a day. Think about that exposure!