Jenny Kassan is a business attorney, as well as a certified transformational coach, a social entrepreneur, and a finance innovator. Her Six Steps to Finding the Right Investor has helped entrepreneurs across the United States raise millions of dollars. Knowing your goals and values is the first step. Without them, finding investors can be difficult. And, speaking of investors, it's important to find the right investors. Do your research. Which investors fit the vision you have for your business? Those are the investors to seek out.
Keeping control of your business is key. Yes, you want people to invest in your business, but you don't want them to take over control. Your offer should entice them to invest, yet allow you to retain control. Keep it legal. Know the regulations involved with raising money. This will help in your search for the right investors. Once you've found potential investors, find out what is important to them and incorporate that into your offer, but without straying from your goals and values. And, finally, be prepared. Anything can happen, so have tools and support ready in order to take on any obstacles that may appear in your path.
Inner City Capital Connections (ICCC) is a part of the Initiative for a Competitive Inner City (ICIC), a national non-profit research and advisory organization. ICIC is also "the leading authority on U.S. inner city economies and the business that thrive there." (http://.icic.org). ICIC was founded in 1994 by Michael Porter, a Harvard Business School Professor. Economic prosperity by creating jobs, income, and wealth in inner cities throughout the U.S. is the mission of ICIC. Funding comes from private sector investments.
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