When starting a new business, you must decide which tasks need to be outsourced and which tasks can be completed in house. In a recent article on ChooseWhat, I shared the three main criteria I use to determine what to outsource.
First, is there enough work to be done for it to be full-time? Outsource if the answer is "no". Bookkeeping, legal issues, web design, etc., are not full-time tasks; therefore, I outsource. Virtual Assistants are phenomenal assets and are the perfect solution to your outsourcing needs, depending on the tasks at hand.
Next, is the task in my skillset? If not, outsource. For example, I outsource for marketing. It's not in my wheelhouse and it's not needed all the time. Be realistic. Even if you have some experience in an area, is it enough? If not, outsource.
And, lastly, is the task critical to my business or part of my business model? Small businesses tend to outsource sales in the early stages, but does that make sense? No one can sell your services better than you, so this is one task that I keep in house. The passion and drive you have for your business cannot be replicated.
To learn more about how other small businesses determine when outsourcing is the best viable option, read the complete article, "When Should a Startup Outsource?"