A logo for mooncrest valley ranch with a crescent moon and people on a swing.

Content & Connection

A Freedom Maker's Impact On Social Media Outreach

Good stewards of the land.

MoonCrest Valley Ranch LLC, is a family-owned property nestled in Half Moon Bay, California. The ranch, owned by Brendan O'Donnell and his wife, Amanda, reached out to us in February 2023 in search of a virtual assistant. They were specifically looking for a Freedom Maker to bolster their social media and digital marketing efforts.


 "We looked to Freedom Makers for support with our Social Media accounts. This would include taking content and improving the quality of our storytelling through videos, pictures, and audio tracks. The desired end state was for a Freedom Maker to run with minimal guidance and to be able to capture our authentic voice as a family and a business."


Brendan envisioned a Freedom Maker who could seamlessly integrate the Ranch's authentic voice into the digital realm. He was seeking a talented virtual assistant who could capture the essence of their family and business. Brendan worked with our internal team to find Allison, a Marine Corps spouse currently living in Quantico, VA. 

A place to gather and connect.

Allison has a strong background in social media management, client onboarding, marketing, content creation, and experience with process and systems setup. Brendan felt confident that she would be able to execute at a high level and provide insights and advice to level up their approach to social media.


"Allison has been an invaluable virtual addition to our team. Her depth of knowledge with Social Media has increased the reach of our account, but more importantly, she is capturing the authentic stories we want to tell about our ranch and business." 


Allison explains:


"I currently take the pictures and videos Brendan provides and curate Instagram and Facebook content. The goal is to share a glimpse of their family ranch and life in Half Moon Bay, CA. Their mission is to improve the land and share it with others. We have weekly phone calls to discuss any upcoming events or happenings on the Ranch and brainstorm the best content to share." 

Making memories in nature.

Brendan is thrilled with Allison's professionalism and thoughtfulness. "She has been great to work with and works independently at a strategic level," Brendan explains. "She clearly communicates timelines and meets them without fail. More times than not, her work outpaces expectations, and we find ourselves trying to keep up with her great ideas!"


With Allison's contributions, MoonCrest Valley Ranch's social media presence has expanded. More and more people are becoming aware of the Ranch and Brendan's family's mission. The partnership is a success.


Allison says, 


"Brandon is great to work with and is open to suggestions. He is always willing to try out something new. He values the experience I have with social media but also challenges me to look at things from a different perspective. He wants his social media accounts to be authentic, honest and grow organically." 

Choose your adventure.

Brendan has had a terrific experience with Freedom Makers Virtual Services, citing our robust interview and onboarding processes. As a Marine Corps veteran, our mission is something Brendan and his family are happy to support.


"Matching high-quality professionals that are moving around the world every 2-3 years with meaningful virtual work is a mission I always want to support. The values listed on their website aren't just words; they are a lifestyle and commitment. We are proud to be associated with them as a family."

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