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Taste and Tech Fusion

A Digital Transformation for a 45-Year-Old Mexican Eatery

Unique Cuisine Blending the Fires of Mexico

Erik, his wife, and his daughter own Tortilla Flats Dining, an upscale, authentic, family-run Mexican Restaurant near Santa Cruz. The restaurant has been in operation since 1981 and serves amazing Mexican food from old recipes.

Erik approached Freedom Makers in November 2022. As a new business owner, he was on a tight budget and only had the funds for five hours of support from a Freedom Maker.

After interviewing four qualified candidates, Erik chose Naomi, an Army spouse with a rich background in social media marketing, strategic planning, and content design.

Tortilla Flats Wins Best Original Margarita in Santa Cruz County, 2023

The Tortilla Flats website needed a refresh before the busy Christmas holiday. Erik wanted the website to reflect the artwork vibe on the restaurant's walls, and he had a great photographer who provided pictures and videos of the restaurant and food.

Erik recalls that Naomi "worked within Bluehost to revamp our restaurant website, providing a Logo introduction, leading to a moving gallery of photos, a momentary eye-catching Banner (containing hot links) for items provoking instant responses, background bio and blog content for SEO improvement, and refined many other aspects."

After the success of the original website revamp, Erik chose Caitlin as his replacement Freedom Maker for ongoing support, website maintenance, and updates.

Caitlin took the Tortilla Flats' website to the next level.

Caitlin is a Marine Corps spouse and has over seven years of experience as an executive assistant and database manager in the nonprofit world. She is a wiz at email and online scheduling using Google and Outlook suites and all video conference technologies. She also has extensive experience with WordPress, Trello boards, and CRM programs, as well as Shopify, Etsy, and Amazon stores.

45 Years of Original Recipes

Even with a small budget, Caitlin delivers big.

Erik says he often hears encouraging comments from fellow entrepreneurs and restaurant owners. Now Tortilla Flats "receive(s) orders both directly to the restaurant and through the online-ordering service through the button provided."

The positive feedback, increased online ordering, and good attendance at events marketed on the website provides relief to Erik and is a boost for Tortilla Flats' business.

He writes, “Not only is the work done on time, with attention to detail, but Caitlin feels empowered to make excellent suggestions leading to a better product.”

French creaminess & depth, with warm Mexican intensity of chiles.

Erik shared some awesome feedback about Caitlin's ongoing support of his website.

He writes, "I couldn't be happier. Caitlin is responsive, creative, direct, and timely. Her skills are superb. She is proactive. Highly recommend."

He also appreciates the organic way our company operates.

He says, “The payment system is well-thought-out and seamless. The attitude of every contact person, from the administrator to the Freedom Maker, has been professional, positive, and receptive to requests for both information and alteration of goals. I can't say enough positives since this organization is genuinely built from the heart up.”