Why You Need A Social Media Marketing Assistant For Your Small Business

A social media presence is increasingly becoming an essential part of any marketing strategy.  Outsourcing your social media marketing to a virtual assistant can help your small business build your brand’s online presence.   

With over 4.5 billion social media users worldwide, social media marketing is a highly effective way to market your small business. It is a unique and unparalleled way to reach a large, disparate audience of potential clients and customers. Social media marketing drives increased traffic to small business websites and is a no-brainer in today’s competitive, 24/7 market environment.

However, even though most small business owners know they need to strategize and optimize their online presence, they find it difficult to imagine adding more to their already overflowing plates.

Bringing on a virtual assistant skilled in social media management is the best way to utilize this powerful, 21st-century marketing tool. 

A social media marketing assistant works remotely to create, manage and maintain your company’s social media-related tasks. They work from home and can operate independently or under guidance, depending on your comfort level and desired amount of oversight. 

SMALL INVESTMENT - BIG IMPACT

A virtual assistant specializing in social media marketing will use free-to-set-up social media channels, inexpensive online content creation tools, and low-cost social media scheduling sites like Buffer and Hootsuite. With these easily accessible cloud-based tools, a social media marketing virtual assistant can build brand awareness and help retain loyal customers more effectively than traditional sales or marketing channels allow.

When you hire a virtual assistant to develop or manage your social media marketing, you are only responsible for paying for the actual hours worked or the agreed-upon project rate.  And because virtual assistants work independently, they are not distracted or multitasking when they are "on the clock."  They are skilled time managers who are quick and nimble with social media tools for creating and posting due to their experience on the platforms.  With a social media marketing assistant, you get a lot of bang for your buck.

Social media marketing virtual assistants are creative and artistic people who are also good at representing big thoughts and concepts in easy-to-understand, eye-catching graphics and images. They can quickly learn your brand and voice and channel it into clever, thought-provoking content that will resonate with those in your market space.  They use best digital marketing practices to tell the story of your business, share company news, and interact with your community. Social media virtual assistants research the best strategies for engagement and can adapt to incorporate the latest trends and styles that drive the most likes and clicks. Keeping your image and priorities in focus, they can create campaigns that amplify your business. 

Today, it is super easy for every small business to have an organized, cohesive, and creative online social media presence for a small investment in time and money. 

A social media marketing assistant can:

• Build, manage and maintain company social media channels, including Facebook, LinkedIn, YouTube, Twitter, and other relevant platforms based on your particular industry.

• Create a brand guide for your business if you don’t yet have one, or execute your social media strategy using your colors, fonts, mission and vision statements, and tone of voice.

• Monitor and respond to customers and clients who visit and comment on your social media platforms.

• Develop overall concepts and strategies for social media “pushes."

• Create content - blogs, posts, and videos - and schedule content to be shared with regular frequency on the company’s platforms.

• Determine what content should be posted and when, keep a schedule and rotation of evergreen or recyclable content, and refresh content as necessary.

• Optimize content following best search engine optimization (SEO) practices.

• Implement strategies - like polls, that focus on increasing audience engagement.

• Research social media trends and digital marketing strategies to build an authoritative voice in your business landscape.

• Research and connect online with people, businesses, influencers, etc., who have shared business interests for networking and collaboration.

• Write and coordinate the distribution of newsletters that tie in with social media strategies.

• Proactively engage with online audiences by creating and monitoring specific hashtags.

• Evolve your digital marketing strategy to incorporate new social media trends.

Social media is an effective way to market your small business.  Although it is a new technique to find and appeal to a client base, it is also unparalleled in its ability to reach a large, disparate audience of potential clients and customers. Social media growth can take time, but the payback is worth the investment… especially when the investment is a small one! 

A strategic, creative, and experienced social media marketing virtual assistant can help you grow your business’s following through authentic and organic social media engagements. At Freedom Makers Virtual Services, many of our virtual assistants have experience working as social media managers and supporting clients in various industry spaces. They have proven track records growing their client’s online presence and connecting with new customers, all while building relationships with existing clientele.

Contact Freedom Makers today to learn about our social media marketing virtual assistants who can help you build, take care of, and enhance your brand’s online presence!