During a meeting with a friend who is also a colleague, she mentioned that she was joining a group that meets at 7.30 in the morning. After expressing my extreme dislike for early morning meetings, her response was: “I don’t like morning meetings either, but this is important enough that I’ll do it.” And I totally agree with her, because her business runs on in-person referrals. It is critical she finds groups that will send her good referrals. For a virtual business like mine, I do not need to meet people in person for referrals. So a 7.30 in-person meeting is not as important for me.
After this conversation, I created a Marketing Decision Tree for choosing the best marketing tools for your business. So many business owners get caught up in what they think they are supposed to be doing with marketing that they may not be getting the best bang for our buck.