Maximize Your Virtual Assistant’s Support This Holiday Season and New Year

Sarah Clarkson • November 19, 2025
Woman in white top writing in a notebook next to a laptop on a glass desk.

Time moves differently at the end of the year.


The holidays bring business owners the three 'C's: celebration, connection, and chaos. There are year-end reviews to complete, clients to thank, personal errands to run, goals to wrap up, and new ones to plan for. Whether you're hosting a dinner, finalizing next year's budget, or simply trying to get a few quiet days offline, the hours seem to shrink while the demands keep growing.


This time of year can feel like trying to sprint a marathon in dress shoes. You're getting it done, but are you finishing strong? You're for sure eyeing the calendar (the finish line), and wondering when you'll finally catch your breath.


But here's the thing: you're not supposed to do it all. Not anymore - because now, you have a Freedom Maker. The end-of-year holiday season is when you should lean into that support.


Many business owners underestimate what their virtual assistant is capable of, simply because the day-to-day rhythm feels "good enough." You might have a system in place with your Freedom Maker: they handle your calendar, your inbox, your blog posts or social content, and things feel steady.


But the end of the year is anything but "steady."


Now is the time to look at the bigger picture and ask yourself: "Am I fully utilizing the support I already have?"


Your Freedom Maker can do more than maintain the status quo or continue executing the tasks you've delegated. They can take additional things off your plate, out of your head, and into a system that lets you reclaim some time.  They can also help you as you plan ahead. All it takes is a conversation.


Whether it's coordinating client appreciation gifts, researching a new platform you've been eyeing, preparing a holiday newsletter, or even ordering those stamps for your family's holiday cards, your Freedom Maker likely has the skill and bandwidth to make it happen. They're more often than not ready for more responsibility than you've given them, and can step in quickly to help you execute holiday or year-end tasks.

Next, look beyond the holidays: what do you want the new year to feel like?


This season also offers something more than a chance to offload short-term tasks: it's a rare, natural pause point to reflect and plan.

Once the rush of December ends, there's a brief window of quiet between the holidays, and when everything picks up again, you have the chance to think clearly. What do you want your business to feel like in January? What do you want to build in the first quarter? What do you NOT want to keep doing?


Your Freedom Maker can be an integral part of that process. They know your business. They understand your working style. They can help you level up through delegation in the New Year.


Start with Reflection and Reassignment


As you take stock of 2025 and prepare for 2026, one of the most powerful steps you can take is reassessing what's currently on your plate and what doesn't need to be.


This is where our Task Audit comes in. It's an effective tool that helps you map out everything you're doing, categorize tasks by type or priority, and identify areas where your Freedom Maker could take the lead. (Clients, click HERE for your specific Assignment Task Audit).


Often, clients are surprised by just how much they're still holding onto out of habit or hesitation. Maybe you've delegated the obvious tasks, but what about the ones that are:


  • Easy, but frequent?
  • Time-consuming, but not high-value?
  • Not in your zone of genius?


Your Freedom Maker can be asked to help with additional things like:


  • Streamlining client onboarding or offboarding processes
  • Managing ongoing campaigns or content calendars
  • Preparing reports or organizing data
  • Setting up recurring tasks or automations
  • Creating or updating internal documentation


Each of these moves you one step closer to working on your business instead of being stuck in it.


Invite Your Freedom Maker into Your Vision


The fundamental shift happens when your Freedom Maker isn't just executing tasks but is actively supporting your vision.


If you start thinking of your Freedom Maker as a collaborator they can help you build better systems, spot inefficiencies, and turn ideas into actionable steps. Your Freedom Maker is already on your team, so you don't need to start from scratch to get serious support. By expanding the scope of your Freedom Maker's involvement in your business, you can give your business the structure it needs to thrive with less hustle and more clarity.


By the time January rolls around, you can have a real plan, a strong partner, and the breathing room to focus on what only you can do!

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