How Freedom Makers Connects Military Spouse Virtual Assistants With Small Business Owners
A Human-Centered Approach to Building Remote Teams
Freedom Makers Virtual Services was founded with a mission: to transform how small businesses build their remote teams and how military spouses access meaningful, flexible work.
Founder Laura Renner, an Air Force veteran and former officer in foreign relations and human resources, witnessed firsthand the challenges military families face as well as the often-overlooked value military spouses can bring to the workforce. She also saw how overwhelmed small business owners can become when bogged down in daily operations. Laura saw a potential for supply to meet demand through the intersection of two needs.
Freedom Makers Virtual Services was born in 2015.
At the heart of our company is the belief that great work relationships are transformational, not just transactional. We don't just fill roles; we work hard to create aligned partnerships between driven entrepreneurs and qualified military spouse professionals. The outcome? A more productive, thriving business supported by a dedicated, loyal, and committed Freedom Maker.
Why Military Spouses Make Exceptional Virtual Assistants
Military spouses are an untapped powerhouse of talent. Despite resumes that might reflect gaps in employment due to frequent military moves, military spouses are resilient and bring extensive skills, education, and experience across industries.
According to a 2019 Military OneSource report, 33% of military spouses hold four-year degrees, which is higher than their general-population colleagues. However, systemic challenges like geographic moves they are powerless over, limited local job markets, and frequent employer bias contribute to an unemployment rate nearly 7 times higher than their civilian counterparts.
FMVS exists to bridge that gap.
By creating flexible, remote freelance opportunities, we help military spouses reclaim control over their careers and their ability to contribute financially to their families. Our Freedom Makers are tenacious, resourceful, and agile – traits honed by navigating an unpredictable military life of service. They bring these strengths into their virtual assistant roles, supporting small business clients with clarity, commitment, and care.
Our Model: Freedom for Clients and Contractors
Unlike many other virtual assistant staffing firms, Freedom Makers operates on a 1099 contractor model. This gives the virtual assistants in our community - our Freedom Makers - the freedom to:
- Choose their clients
- Set their working hours
- Determine how much or how little they want to work
- Take their work with them wherever military life leads
Our model removes rigid commitments and high overhead risks for small business clients. There are:
- The opportunity to select the right Freedom Maker for you and your business based on your preferences and needs
- No minimum hour requirements (bring on a Freedom Maker for as few or as many hours of support you need)
- Guaranteed refund of any unused hours
You work with a Freedom Maker on your terms and can adjust the support you need up or down as your business changes.
This mutual flexibility is what makes the FMVS ecosystem sustainable, scalable, and empowering for both sides.
How the Matching Process Works at FMVS
After a decade of refining our approach, we've developed a proven process that ensures strong alignment between clients and Freedom Makers.
Step 1: Understanding Client Needs
As a new client, you'll first talk with a member of our Discovery Team, who can help define what kind of help would best complement the needs of your business. You'll then complete a simple Get Started Form where you will outline their business goals, day-to-day needs, preferred tools (if known), and delegation style. This conversation gives us a holistic view of what success could look like in that partnership.
Step 2: Selecting the Right Freedom Maker
From our robust community of vetted military spouse professionals, we identify several potential matches based on skills, personality fit, and experience. You'll meet up to four of them during our "selection call" process. These are the "finalists" from those that have expressed interest in working with you. The final choice is yours!
Step 3: Kick-Off & Onboarding
We walk you and your Freedom Maker through a structured onboarding, including SOP sharing, tool access, task management, and preferred communication methods. During a hosted Kick Off Call, we endeavor to help you build your task roadmap, categorize your priorities, and set clear expectations.
Ongoing Relationship Support: Our Success Management System
Once the relationship with your Freedom Maker begins, our Success Management Teams remain engaged to ensure things run smoothly. This is not just a passive system. We have structured our Success Management system to be an active layer of support for both you and your Freedom Maker.
- We conduct regular check-ins (separately) with you and your Freedom Maker to identify any struggles or issues and celebrate and capture successes to capitalize on.
- If communication starts to break down, we step in to re-align expectations.
- We help troubleshoot workflow, tools, delegation strategies, and team dynamics, bringing in additional support if needed.
This system ensures that both sides feel supported, respected, and heard. Our Success Management teams operate as a "human buffer" that helps ensure smooth relationship growth as tasks evolve or business needs shift.
Empowering Freedom Makers to Succeed
Our Freedom Makers receive more than just access to opportunities. They're part of a values-aligned professional community that invests in their growth.
The military spouses, veterans, and family members in our community have access to the following:
- Monthly live and recorded trainings (e.g., social media, CRM tools, CyberSecurity best practices, etc.)
- A private internal network to ask questions and share tips, resources, and encouragement
- Access to mentorship and coaching
We also encourage Freedom Makers to upskill continuously, positioning them to take on increasingly strategic roles for clients.
The "Click": What It Feels Like When It Works
The "click" is what we strive for with every client–Freedom Maker pairing.
- The client feels relieved as they finally get time back in their day.
- The Freedom Maker feels engaged and empowered, knowing they're contributing meaningfully.
- Tasks begin to flow naturally. Needs are anticipated. Questions are answered quickly. Trust builds.
- Before you know it, your Freedom Maker is not just an assistant – they're a trusted partner and an extension of the business. Likewise, you are not just a client. Your Freedom Maker is fully invested in and committed to your success.
This "click" is not by chance. It results from thoughtful onboarding, clear values, intentional communication, and a shared commitment to success.
A Community Built on Excellence and Impact
Our mission is to support small businesses, the backbone of America, and to uplift military families, the backbone of our way of life.
The ripple effect of a strong client-Freedom Maker connection goes far beyond just task completion. It creates stability, freedom, growth, and a sense of thriving for both parties.
When a new client refers others to us, or a military spouse recommends FMVS to their network, we know we're doing something right.
Ready to Connect With a Freedom Maker?
If you're a business owner looking for flexible, high-quality support, contact our Discovery Team to get started finding the military spouse virtual assistant who will become your partner in growth.
And, if you are a military spouse seeking meaningful remote work and a supportive, mission-driven community, check out the
Join Our Team link at the top of our website. Watch the video, complete a form, and become a Freedom Maker!
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