“I have been using Project Broadcast for several years now, and I love how easy it is to send birthday greetings, catch up on what’s new with clients and create landing pages for special upcoming events and releases. It’s truly a game changer for small business owners!” - Marie Olson, Freedom Maker
Staying current with trends and new platforms is essential for small businesses to remain relevant, engage with customers effectively, adapt to changing market dynamics, and gain a competitive edge. By embracing new opportunities and technologies, small businesses can position themselves for growth, innovation, and long-term success.
This is especially true when working to reach new clients and customers.
Embracing effective marketing strategies is crucial if a small business or entrepreneur wants to compete, thrive and grow. Over the last few years, SMS messaging has begun to transform the way companies can connect with their customers… and many small businesses are eager to get on board!
Some of the benefits small businesses who use SMS messaging are experiencing are:
- Direct and Immediate Communication: SMS messaging enables businesses to communicate directly with customers, delivering time-sensitive information and notifications promptly.
- High Open and Response Rates: SMS messages have impressive open rates! According to
TextSanity.com, SMS text marketing has an open rate of over 98% compared to an open rate of just 20% with emails.
- Personalized and Targeted Marketing: SMS messaging allows businesses to deliver highly customized content tailored to customer preferences and behaviors, enhancing customer engagement.
- Automation and Scalability:
With SMS marketing platforms, businesses can automate campaigns, saving time and effort. Automation features enable scheduling, drip campaigns, and personalized responses based on customer interactions.
SMS messaging has become a powerful tool for businesses to engage customers, deliver personalized experiences, and drive business growth.
About Project Broadcast
One of the platforms leading the charge into SMS Messaging is
Project Broadcast (PB). Project Broadcast enables businesses to connect with clients, customers, and consumers through targeted, personal SMS messages. User-friendly and intuitive, the PB platform has made its interface simple and easy to navigate with drag-and-drop tools. Project Broadcast also offers pre-built templates for various campaign types, further streamlining the process.
This accessibility ensures that small businesses can harness the power of SMS marketing without requiring extensive technical knowledge or resources.
One of the key advantages of Project Broadcast is its flexible pricing model. Small businesses can enjoy a "pay-as-you-go" structure, eliminating the need for long-term contracts or commitments. The cost of using PB’s platform depends on the chosen plan and the number of messages sent. Starting at just $25 for 500 credits (equivalent to 500 messages), Project Broadcast offers a range of plans with different features and pricing. This affordability allows small businesses to allocate their marketing budgets effectively and scale their campaigns according to their needs and budgetary constraints.
Bring On A Freedom Maker
However, setting up and managing SMS marketing campaigns can be time-consuming - even with a powerful and easy-to-use tool like Project Broadcast. Small businesses with limited resources often don’t have the bandwidth to explore new marketing areas, even if they are known to be effective! That's where the expertise of a Freedom Maker virtual assistant comes into play!
By combining the power of the PB platform with the expertise of a Freedom Maker virtual assistant, a small business can harness the power of Project Broadcast to create impactful campaigns and engage with its customers in a more personal and direct way.
By collaborating with a Freedom Maker, companies can delegate the responsibility of managing SMS marketing campaigns. A Freedom Maker virtual assistant can ensure that campaigns are well-executed, targeted, and aligned with the business's goals, all while saving their client’s time and effort. They are freed to focus on other critical aspects of their operations.
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