Outsourcing 101: A 3-Step Guide to Getting Started with a Virtual Assistant

Sarah Clarkson • March 7, 2024
A person is writing on a to do list with a marker.

Even if you are used to managing your business single-handedly, outsourcing can be a powerful addition to your entrepreneurial toolkit.


Knowing how to delegate is not just empowering; it's liberating. 


Your entrepreneurial journey likely began with a passion for your product or service, a desire to be your own boss, and/or a drive to do things your way. But now the day-to-day running of your business involves executing a bunch of repeatable tasks that drain your energy and keep you from enjoying the freedom that being your own boss offers. 


Outsourcing redundant tasks to a virtual assistant can be a game-changer, freeing up your time and energy and allowing you to focus on what truly matters.

Identify Your Priorities

For many entrepreneurs, burnout begins when passion takes a backseat to being burdened by routine tasks. Are you drowning in administrative duties, responding to emails, or managing routine operations?

Delegation is not about offloading any task; it's a strategic move to propel you and your business forward.


Identifying the tasks monopolizing your time is crucial to knowing what to outsource. Take time to list the responsibilities that eat away at your day, and highlight those that you consistently postpone or find draining. Then, determine what the expertise requirement is. Search for things on your to-do list that :


  • don't require your specific expertise.
  • administrative, repetitive, or time-consuming.

The Freedom Maker's Virtual Services Task Audit tool can guide you as you assess your day, week, and month. It can help you think through how your time is spent when you are "in the office" so you can identify tasks that may be perfect as you start your delegation journey. As you audit your time, you will gain valuable insights into areas where introducing a virtual assistant could make a significant impact.


The Task Audit can help you create a personalized outsourcing strategy tailored to your specific needs.

Take a closer look at your day-to-day tasks and assess how you spend your time.

What lingers on your to do list?What can you outsource to a virtual assistant?

Calculate the Value of Your Time

Time is money, and as a business owner, your time is exceptionally valuable. Outsourcing does involve costs, but the key benefit is the return of your time.

By assigning day-to-day administrative or operational tasks to a virtual assistant, you free up valuable time. Delegating to a virtual assistant is an effective way to streamline your workload so you can dedicate your time "at work" to higher-value tasks. It can also provide you more "free" time to do things like take business courses, attend conferences, or network.


Creating space in your life for personal or professional growth is essential, and should be taken into consideration when calculating the cost of outsourcing.


Should you spend hours of your own time on tasks that could be delegated?


If you compare your own "rate" to the hourly rate of a virtual assistant, you'll likely find a compelling case for optimizing your time investment.


A talented military spouse virtual assistant ranges in cost from $41 to $47 per hour. When you delegate tasks to a virtual assistant, you have the potential to increase your productivity at a lower cost than doing the work yourself.


That's because virtual assistants practice time blocking and do not have to execute task-switching. Virtual assistants are laser-focused on the task at hand when working for their clients. Because they excel in admin, they all tend to be detail-oriented professionals who take pride in getting their work done on time and without error. Military spouse virtual assistants take great pride in supporting their clients and enjoy being a critical part of the team.


Imagine getting three times more work done efficiently by a dedicated team member without overspending. Suddenly, outsourcing becomes not just a cost but an investment in your time, productivity, and overall well-being.

Find The Right Virtual Assistant

Matching the skill set of a virtual assistant to your identified tasks is crucial, but finding the right person is not just about completing tasks. Your support person can become your bridge to scaling and be the key to your business' growth.

Success comes when you have someone who understands your business and works well with you. Finding a virtual assistant who has the particular set of skills, personality and commitment you need is critical because they have the potential to become a part of your team, albeit remotely. The right virtual assistant will be talented at what they do, understand your vision, and be invested in their partnership with you.


Our commitment to sourcing, onboarding, and training dedicated military spouse virtual assistants ensures a customized arrangement that aligns with your business needs.


We believe that when you get the proper support, it's not just a job; it's a partnership.


When you schedule a call with Freedom Makers Virtual Services, one of our internal team members will talk with you to help figure out what type of Freedom Maker virtual assistant would best suit your needs.


Once you've settled on the information you want to include in your position description, your opportunity will be sent out to our community of military spouse Freedom Makers. Each Freedom Maker interested and qualified will complete a form indicating their skills, availability, past relevant experience, and any other pertinent information you may want or need to know.


You will be provided with up to four vetted, skilled Freedom Makers to talk with via phone or video interview. You will then be able to select the virtual assistant who you envision becoming an extension of your team.


They will possess the technical skills required and also resonate with your style and communication preferences.


Our approach to matchmaking creates partnerships that go beyond outsourcing for task completion. We love creating solid and thriving partnerships that can propel you and your business forward.


Ready to embark on the outsourcing journey? Reach out to our Discovery Team to start leveraging the support of a virtual assistant.

Freedom Makers Blog

Small business owner
By Sarah Clarkson July 25, 2025
The statistics are striking: 81% of business owners work nights 89% work weekends Many work more than 49 hours a week Yet, research shows that working more than 40 hours per week negatively impacts our health, relationships, and longevity. Burnout, exhaustion, and chronic stress often follow. How do small business owners avoid this trap without sacrificing their goals? At Freedom Makers, we believe the answer isn't about "balance." It's about work-life integration. What Is Work-Life Integration? Unlike "balance," which weighs work against life, integration means designing a life where your work and personal priorities coexist naturally. In other words, it's not about splitting time evenly. It's about making space for what matters most. That starts with outsourcing the tasks that drain your time and energy. Work-Life Integration in Action JD Schramm , a leadership communication coach and longtime business owner, knew the value of staying close to his clients. However, operational tasks kept chipping away at his focus. In his case, he didn't decide to bring a Freedom Maker virtual assistant onto his team to get more done. Instead, he started outsourcing tasks to a virtual executive assistant to get back to his purpose. As he explains, "I'm no longer the one digging into slide formatting, onboarding tools, or payment processors. My EA figures it out, gets it done, and keeps things moving." Before that, he was the one managing every detail, which left little time for what actually mattered. JD needed a partner to manage the back-end logistics so he could stay forward-facing with clients. Freedom Maker Jacqueline came on board and has built systems for email triage, CRM upkeep, event coordination, Zoom logistics, and follow‑ups. With Jackie handling his systems, onboarding tools, and back-end logistics, JD has found space again for his clients, his business growth, and his personal life. "Since bringing on an EA through Freedom Makers Virtual Services, I've been able to shift more of my focus back to clients and business development... That time back has made room for deeper client work as well as for family time I wasn't getting before." – JD Schramm JD's experience is a clear example of how outsourcing the right tasks can create more space . How you use that space - for deeper client work, for family time, or working in the parts of business that energize you - is up to you. In JD's case, he didn't split his time more evenly between "work" and "life." He simply started spending his work time on the things that truly needed his focus, and handed off the rest. Where to Begin: The Task Audit Most small business owners are caught in the weeds. Not because they're doing anything wrong, but because they're doing everything. Most don't start their companies to spend their days in spreadsheets, answering scheduling emails, or manually updating CRMs. And yet, that's precisely what consumes so many of their hours. Entrepreneurs don't lack vision. They lack capacity. We encourage the small business owners who come to us for support to hand off tasks of their choosing to a Freedom Maker virtual assistant. Not everything needs to be outsourced. Some operational tasks might actually energize you or help you feel grounded within your business. Those drivers are unique to you. Our Task Audit is a free tool that helps you: Identify what truly needs your attention Highlight what can be handed off Begin prioritizing your time more strategically Work-life integration doesn't happen by accident. It's a choice, and it starts with deciding what you can let go of. We believe in creating pairings that support you and your business where you need and want assistance so that you can lead your business with clarity and intention. 🡆 Take our Task Audit and begin your journey to true integration. 🡄 And if you are already working with a Freedom Maker, now may be the perfect time to take your delegation journey to the next level. If you've already outsourced your inbox or calendar, what's next? Use our Assignment Task Audit (found on your Client Resources Page) to: Reevaluate what's still on your plate Identify new areas your Freedom Maker can support Continue evolving your partnership toward even better integration Reclaim Your Time And Realign Your Energy Work-life integration isn't a milestone you reach; it's something you continually shape. Just as your priorities shift as your business grows, so will your work-life integration. When you get clarity on what you are willing to outsource, you let go of the tasks that no longer require your direct attention, you make room for the kind of presence that fuels both your business and your life. So, whether you're just starting to explore outsourcing or already working with a Freedom Maker, take another look at your task list. The more intentionally you delegate, the more fully you can show up for your business, your clients, and yourself. Reach out to our Discovery team today so we can help you find the right support for your unique business needs.
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