The Heavy Lift: Fitness Professionals Leveraging Virtual Assistants for Efficiency

Getting to do what you love and call it work is fantastic! But today, attracting clients and building a thriving business requires more than talent and enthusiasm.

Fitness professionals are passionate about helping clients accomplish their health and wellness goals. Most trainers, nutritionists, dieticians, martial artists, dance studio and gym owners have all invested countless hours in their own physical health, industry-specific education, and business building. But it's not enough to excel in your core competency to create a lucrative company. 

You must also do all the necessary business building -- alongside the bodybuilding.

Fitness professionals thrive on the gym floor, coaching clients and personalizing workout plans to ensure each individual reaches their health and wellness objectives. But they simultaneously must be an awesome customer service representative, financial analyst, marketing strategist, and a whiz at business operations. They even have to be able to stay up to date on emerging software platforms and look into what automations might optimize their business's efficiency. 

Fitness professionals are at their best when they are hands-on with clients. They typically don't want to be sitting in an office working on spreadsheets, building social media posts, writing a blog, or deconflicting their calendar! 

There are no gains to be had stuck behind a desk. 

Every fitness professional wants a thriving business. But, all the administrative work necessary to keep operations on track can divert their focus and drain their energy, leaving less time for their clients.

It's time to get back to the gym!

The right virtual assistant can help manage the operational support aspects of any fitness business and serve as an invaluable partner.

Outsourcing Gym Admin To A Virtual Assistant

"Working hours" often conflict with "workout hours" as many folks want to get their exercise in during the day. Data management, CRM maintenance, social media management, and client communication… these administrative tasks take time to execute and take valuable time away from the time a fitness professional could otherwise be meeting with clients.

Over the last few months, we have onboarded fitness professionals and gym owners as clients excited to outsource administrative tasks to a Freedom Maker. Our military spouse virtual assistants are ready to step in and take over many of the operational support tasks that burden fitness professionals.

Here are some of the tasks our Freedom Maker virtual assistant are involved with: 

• Client intake and document management
• Data entry post workout
• Progress tracking through report generation
• Outreach to clients who have fallen off their programs
• Scheduling & calendaring (cancellations, rescheduling, deconflicting, etc)
• Setting up email reminders and automated follow-ups
• Answering inquiries
• Processing payments, holds, cancellations, etc.
• Client database management
• Outreach/follow-up on no-shows, late cancellations, etc.
• Marketing support, including:
• Social media content creation & management
• Podcast & interview support
• Managing online fitness challenges & contests
• Management of online communities
• Brochure, flyer, newsletter design and creation

The Right Virtual Assistant For Fitness Professionals

Freedom Maker virtual assistants are military spouses and are often health-conscious and physically active individuals due to their affiliation with the military. Their dynamic lifestyle demands it! Military spouses understand the importance of health and wellness and know firsthand how challenging it can be to fit exercise into an already hectic lifestyle. This allows an enhanced empathy when dealing with a fitness professional's clientele. Also, a virtual assistant who is committed to living a healthy lifestyle shares that value with a fitness professional business owner! Communication is easy, and a shared understanding can lead to an effortless synergy and a positive, productive working relationship.

Additionally, Freedom Makers are skilled professionals who are used to working independently at a high tempo to get the job done. They value consistency, reliability, and dedication. A virtual assistant who is a military spouse is the perfect choice for fitness professionals seeking remote support.

Professional, Efficient Support

Freedom Makers excel in managing essential but time-consuming tasks, including data entry, scheduling, and client communication. By delegating responsibilities like entering client progress data, scheduling classes and sessions, managing CRM information, and processing billing, fitness-focused Freedom Makers allow their fitness professional clients more hands-on time with customers.

A Cost-Effective Solution

Hiring a full-time (or even part-time) administrative employee can be cost-prohibitive for many small business-owning fitness professionals. Freedom Maker virtual assistants offer a cost-effective alternative. In addition to eliminating overhead expenses, fitness professionals only pay for the hours their virtual assistant works. And because Freedom Makers are trained to work efficiently and without distractions, a lot can get done in a short amount of time.

Scalability

As a fitness professional's business grows, a virtual assistant can adapt to evolving needs and increase their support areas. A trainer or gym owner who is ready to finally start their podcast or offer group fitness sessions can add those tasks to their Freedom Maker's to-do list. Or, we make it easy to add a Freedom Maker with the necessary additional skills to the team.

A military spouse virtual assistant can be significantly valuable to any fitness professional running their own business. Our Freedom Makers, working with gym owners and trainers, handle every administrative or operational support task with professionalism and skill. Their strong work ethic and discipline are super compatible with the fitness industry, and their resilience due to their military lifestyle positions them to handle the dynamic nature of the fitness industry easily. By leveraging a military spouse virtual assistant for operational and administrative support, a fitness professional or gym owner can spend more time on the gym floor, building personalized workouts for their clientele.