Case Study - TinkerTech Camps

April 24, 2023
A logo for tinkertech with two gears on a red background.

Claire Comins |  claire@tinkertechcamps.com


ABOUT: TinkerTech and Claire Comins


TinkerTech's Founder, Claire Comins, believes coding is learned best when it is a shared experience - whether that's when kids are working with other kids, or kids are working with a teacher or mentor. In business now for over 10 years, TinkerTech has a dynamic curriculum of fun hands-on STEM activities and projects to ignite and excite students ages 7 to 14. Based in Marin County in California’s Bay Area, TinkerTech's workshops and camps are also available to schools and clubs by license.


JOURNEY: To Freedom Makers Virtual Services


Claire always knew she wanted to enhance her marketing and build out her website with a unified look. She says, "it was a task on my list that I had never fully tackled in the past." She approached Freedom Makers in search of project manager with good design skills to help launch a new website for TinkerTech Camps, and then develop a coherent brand message and look for all marketing.


CALLOUT QUOTE:


"The coherent look creates a professional look that in turn makes me more confident to reach out to new potential partners, including schools and grant-awarding organizations."


TASKS DELEGATED: 


Claire's Freedom Maker Naomi sets up SOPs (operating procedures) for everything from how to add a new class to the website to designing a post for Instagram to best practices for hiring and onboarding new teachers. Naomi also creates marketing materials, including presentations and media packs. Claire says, "I have found having a thought partner with a bright smile and a can-do attitude to be very motivating!"


CALLOUT QUOTE:


"It is easy to get stuck in the weeds as a small business owner - the right Freedom Maker can help you look at your own business from a more elevated position!"


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